Rio 2 + Oreo digital stickers album
Client: Oreo
Year: 2013
Oreo launched a promotion in which participants had to complete a virtual sticker album using codes printed on character stickers from the movie Rio 2, included as a surprise inside the cookie packages.
In 2013, Oreo launched a campaign in Argentina and Uruguay aimed at children, for which we were tasked with developing a digital platform that allowed users to register and compete for prizes by completing a virtual sticker album inspired by the upcoming movie Rio 2. The project was complemented with the creation of animated banners designed to boost the campaign’s reach across various social media channels.
The project’s development involved multiple technical and strategic challenges, including the creation and management of a robust database to track each user’s progress, integration with the Facebook platform for convenient and secure user authentication, the design of an automated raffle system to select winners, and the implementation of a mass email system to efficiently communicate the results.
To participate in the contest, users had to register on the application and enter a unique code found on character stickers from the movie, included in various Oreo products. When a code was successfully validated, the user unlocked a new sticker to add to their virtual album.
Those who completed the album were automatically entered into the final draw. To ensure a fair and transparent experience, each code had to be validated and linked to a single user, preventing reuse by other participants.
