After undertaking a deep and strategic brand redesign, and with the goal of strengthening its positioning while projecting a more solid, modern image aligned with its growth vision, Spectrum King made a key strategic move.
To support this evolution, the company entrusted Broom with the complete redesign of its website, understanding the digital platform not merely as a showcase, but as a core tool for communication and brand building.
The new website was conceived as the starting point of this new branding stage, a space capable of translating the brand’s values both visually and conceptually, amplifying its renewed identity, and enhancing the user experience. The project sought a precise balance between aesthetics, functionality, and message, laying the groundwork for a consistent, scalable digital presence ready to meet future challenges.
The Spectrum King website was developed on Shopify, using the platform as a foundation while significantly exceeding its standard capabilities. To achieve this, we designed and built a fully custom template, created to deliver a flexible, high-performance digital experience aligned with the brand’s renewed identity.
The visual approach integrates animated chromatic effects that add dynamism and character to the interface, conceptually reinforcing the idea of light decomposition embedded in the logo.
In addition, multiple custom content blocks were developed to cover functionalities that Shopify does not provide out of the box, with the goal of simplifying and optimizing content management for the Spectrum King editorial team.
These tailor-made components deliver greater flexibility, autonomy, and control, enabling seamless site updates without compromising visual consistency or the overall quality of the user experience.
This project reflects Broom’s approach to tackling digital challenges: understanding the context, respecting the platform, and then designing and developing solutions that respond to each brand’s real needs.
Whether on Shopify or other digital environments, Broom integrates design and technology to build consistent, scalable experiences conceived to evolve over time, without limitations that stand in the way of achieving the best possible outcome.
