Jump Jousts Jam

When we were brought in to work on the launch of Jump Jousts Jam, we knew we were facing the third installment of a franchise that had already proven its strength with two previous releases and had an active community eagerly awaiting something big. Our mission was to build anticipation.

At Broom, we developed a dynamic landing page designed not just to announce the game, but to be perceived as a digital event that gradually revealed what fans of the Jump Jousts saga had been eagerly anticipating. As key dates on the launch calendar approached, the site automatically unveiled new content: iconic characters joining the roster, fresh environments, and exclusive gameplay details. Each reveal acted as a mini-event, creating spikes of interest and encouraging users to return to see what had changed. The anticipation itself became an integral part of the experience and the pre-launch marketing strategy.

In addition to the web development, we were also tasked with animating the official teaser trailer. The goal was to convey that this new installment raised the stakes: more characters (now from multiple Cartoon Network shows), more humor, and more action. We crafted a powerful narrative that blends comedy and action while maintaining the irreverent spirit so characteristic of Cartoon Network.

The teaser trailer revealed the game’s title and announced the return of the saga. It served as a conversation starter on social media and as the conceptual anchor for the entire digital campaign.

The result was a fully integrated experience: web development, progressive communication, and a powerful audiovisual piece working together to generate anticipation, engagement, and a brand identity consistent with the game’s DNA. More than simply promoting a new product, we aimed to create an environment where the anticipation itself became part of the experience.