Cartoon Network ATR

For Cartoon Network Argentina, at Broom we developed CN ATR, an initiative designed to give the brand a local flavor and bring it closer to the Argentine audience in a fun and unique way. The project involved creating a landing page that showcased various animated videos where Cartoon Network characters interacted directly with elements of Argentine culture and identity.

To avoid a conventional and “boring” experience, like a simple video gallery, we designed a playful and creative experience, fully aligned with the brand’s irreverent spirit. Drawing inspiration from one of Argentina’s most iconic sports, the main interface was structured as a soccer field, where the various characters featured in the videos were positioned.

When users interacted with the characters, an animation was triggered in which they passed the ball until it reached the character selected by the user. At that moment, a modal would appear with the corresponding video, accompanied by a playful description, reinforcing the brand’s humorous and approachable tone.

The result was a dynamic, interactive, and engaging landing page that not only provided access to the animated content but did so through play and exploration, offering users a unique, fun, and fully local experience. It was a creative and innovative way to connect the brand with its Argentine audience.