about us
We are Broom, a design studio based in Buenos Aires, Argentina, specializing in branding, UX, and website design and development. We help brands build strong, coherent, and memorable identities, and bring them into the digital world with well-conceived and expertly executed solutions.
Behind the studio is a team of designers and developers who met while working at a large company and share a deep passion for design, art, and technology. We don’t believe in magic formulas; we believe in sound judgment, experience, and work done right.
Our portfolio includes international projects for brands such as Cartoon Network, Mercado Libre, Pushkin Industries, and Oreo, among many others. In every project, we get deeply involved, analyzing each challenge and designing tailor-made solutions with a strong focus on aesthetics, functionality, and measurable results.
We specialize in branding and UX design, with extensive experience in web development on leading platforms such as WordPress, Tienda Nube, and Shopify, among others. We can also extend and customize the original code, without being limited to what the platform offers out of the box.
We design and develop digital products built to grow, scale, and endure.
If you have a project in mind or need a team specialized in graphic design and UX, we’re ready to help. Get in touch and let’s start working!
Branding
We create brands with identity and character. We develop strong visual systems that capture the essence of each project and elevate its communication, helping brands stand out, be recognizable, and build a genuine connection with their audience.
Websites
With over 15 years of professional experience, we design and develop custom websites that combine aesthetics, usability, and performance. We work on leading platforms such as WordPress, Shopify, and Tienda Nube, adapting them to meet the real needs of each business.
Social Networks
We build and strengthen brands digital presence across social media. We create effective visual strategies and campaigns that include photo production and retouching, art direction, and content designed to capture attention and generate real impact.
Image & Video
We give visual form to ideas through original illustrations, photography, and even video editing and post-production. We create professional-quality audiovisual pieces designed to communicate, engage, and elevate campaigns and products.
Nicolás Rago
Graphic and UX Designer.
Nico is a Graphic Designer specialized in UX, with extensive experience that includes projects for brands such as Warner Bros. and Mercado Libre.
He combines a strategic user experience mindset with a strong command of visual identity creation, delivering work that not only stands out visually but also performs. Passionate about music (he’s an excellent drummer) and a devoted cat lover, he approaches every project with energy, precision, and total commitment.
In short, Nico is a versatile and creative designer, capable of delivering impactful results while keeping the user at the core of every project.
Leonardo Barberis
Full Stack developer, Graphic and UX designer.
Leo studied Graphic Design at the Universidad de Buenos Aires and the Universidad de Morón, and expanded his profile with Multimedia Design at the Universidad Nacional de las Artes.
A specialist in creating interactive experiences, he approaches each project end to end: strategy, design, and development. His background includes years as an animator and screenwriter at an animation studio, as well as more than ten years as a UX designer and developer on the Latin American digital team of Cartoon Network.
The combination of strategic thinking, aesthetic sensitivity, and technical expertise allows him to work with a comprehensive vision, transforming ideas into solid, innovative, and results-driven solutions.
