Cartunes

For Cartoon Network Latin America, we developed Cartunes, a project designed to promote the brand’s presence on Spotify through the music from its shows. The project involved releasing two music albums featuring iconic songs from the series, creating a space where fans could enjoy the content in a fun and interactive way.

To make the experience playful and interactive, we implemented the ability to accompany the playlist music by playing virtual instruments using the computer keyboard. Each key was mapped to a specific instrument, and when pressed, it triggered both the sound and a special animation in the background, allowing each user to feel like part of the band rather than a mere spectator.

The result was a dynamic, fun, and fully interactive experience that allowed children and Cartoon Network fans to immerse themselves in the brand’s musical universe, experiment with the instruments, and create their own interpretations of the songs while enjoying vibrant and engaging animations. It was an innovative way to combine music, play, and brand, staying true to Cartoon Network’s creative and entertaining spirit.