Ben 10 | Alien Glitch

For Cartoon Network, we developed Alien Glitch, a project originally launched across Latin America that, due to its tremendous success, was also released in Europe. The initiative aimed to promote the show Ben 10 through a fun and interactive experience.

The project consisted of an interactive game in which users could create their own alien as a result of a glitch in the Omnitrix. By entering their name, a unique alien was generated that would always be the same whenever that name was used, ensuring a strong sense of personalization. Each alien was composed of parts from different aliens in the Ben 10 universe, and depending on the outcome, values were assigned to various attributes such as power, defense, speed, and intelligence.

In terms of aesthetics, the game’s interface simulates Ben 10’s moving arm with the Omnitrix in the foreground, creating a unique and creative experience that reinforces the feeling of direct interaction with the series’ most iconic device.

To add an extra layer of surprise and discovery, we implemented secret words that users could uncover. When entered as a name, these words would generate aliens with special parts. For example, if a user typed “Bravo,” the resulting alien would have Johnny Bravo’s head, and the word would be added to the list of discovered secrets, encouraging exploration.

The result was a dynamic, personalized, and interactive experience that allowed Ben 10 fans to immerse themselves in the show’s universe, create their own characters, and share them with friends, increasing the reach of the promotion and strengthening the connection with the audience in a fun and memorable way.